Hot Stuff Tires!- Bicycle advertisement from the Sunday Oregonian, July 28 1895. Transcribed for ease of reading:
“Alas! Alas! that I did not buy a Monarch bicycle! for if I had I would not have lost so much good riding, and so much valuable time repairing and walking my bicycle to the repair shop.
I followed like sheep to the slaughter, and bought a bicycle with tires so soft that a blind man could see would puncture as easily as a bar of soft soap. It now seems to me that others recommending the wheel I got knew there were stuck and wanted to see me stuck too.
It will pay anyone to ride a Monarch bicycle. There are choice of tires on Monarch’s tires that splinters cannot puncture. One dollar will be paid for every splinter puncture in the Reindeer tires (Oh, my! wouldn’t I want to make money at a dollar a puncture in the wheel I am stuck on!)
Monarch riders ride, and keep in front. Monarch bicycles are a little fast too. Watch Drain and Walter: they ride Monarchs. Monarch bicycles are good bicycles: light, strong, speedy and graceful: the best value of any bicycle in the city at No. 64 Third Street. See Webb, the safe man, about them.